0

Conjoint Measurement

Methods and Applications

Erschienen am 19.09.2007, Auflage: 4/2007
139,09 €
(inkl. MwSt.)

Nicht lieferbar

In den Warenkorb
Bibliografische Daten
ISBN/EAN: 9783540714033
Sprache: Englisch
Umfang: VII, 373 S., 68 s/w Tab., 373 p. 39 illus.
Format (T/L/B): 3.5 x 24 x 16 cm
Einband: gebundenes Buch

Beschreibung

InhaltsangabeP.E. Green: Foreword.- Conjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments.- Optimization-Based an Machine-Learning Methods for Conjoint Analysis.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.

Inhalt

InhaltsangabeConjoint Analysis as an Instrument of Market Research Practice.- Measurement of Price Effects with Conjoint Analysis: Separating Informational and Allocative Effects of Price.- Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data.- A Comparison of Conjoint Measurement with Self-Explicated Approaches.- Non-geometric Plackett-Burman Designs in Conjoint Analysis.- On the Influence of the Evaluation Methods in Conjoint Design - Some Empirical Results.- Evolutionary Conjoint.- The Value of Extent-of-Preference Information in Choice-Based Conjoint Analysis.- A Multi-trait Multi-method Validity Test of Partworth Estimates.- Conjoint Preference Elicitation Methods in the Broader Context of Random Utility Theory Preference Elicitation Methods.- Conjoint Choice Experiments: General Characteristics and Alternative Model Specifications.- Optimization-Based and Machine-Learning Methods for Conjoint Analysis: Estimation and Question Design.- The Combinatorial Structure of Polyhedral Choice Based Conjoint Analysis.- Using Conjoint Choice Experiments to Model Consumer Choices of Product Component Packages.- Latent Class Models for Conjoint Analysis.- A Generalized Normative Segmentation Methodology Employing Conjoint Analysis.- Dealing with Product Similarity in Conjoint Simulations.- Sales Forecasting with Conjoint Analysis by Addressing Its Key Assumptions with Sequential Game Theory and Macro-Flow Modeling.

Schlagzeile

4th edition

Weitere Artikel vom Autor "Anders Gustafsson/Andreas Herrmann/Frank Huber"

Alle Artikel anzeigen